Learn More About Distro
Learn More About Distro
We Came for the Opportunity.
We Stayed for the People.
We Came for the Opportunity.
We Stayed for the People.
We Came for the Opportunity. We Stayed for the People.
Most people who build distribution software grew up in the industry. They watched their parents run branches, tagged along on sales calls, inherited the family business. They know wholesale distribution in their bones.
Most people who build distribution software grew up in the industry. They watched their parents run branches, tagged along on sales calls, inherited the family business. They know wholesale distribution in their bones.
Our mission
Our mission
Our mission
Build AI tools distributors actually want to use
Build AI tools distributors actually want to use
Build AI tools distributors actually want to use
Build AI tools distributors actually want to use
"For the first time in a generation, manufacturing is coming back to America. The distributors and reps supplying it are running on software from the 90s with a workforce that's retiring out. AI doesn't replace the people who know this industry, rather it gives the new hire on week three the same access to pricing, product, and customer history as the veteran on year thirty. That's why we built Distro."
— Jason Sullivan, CEO
Why we exist
Why we exist
Why we exist
Distribution is the backbone of how America actually builds things.
Distribution is the backbone of how America actually builds things.
Distribution is the backbone of how America actually builds things.
Distribution is the backbone of how America actually builds things.
Every HVAC unit installed, every pipe in a hospital, every wire in a data center. Somewhere upstream, a distributor priced it, quoted it, and got it on the truck. The industry moves $8 trillion a year, and most of it still runs on phone calls, spreadsheets, and 30-year-old software.
Every HVAC unit installed, every pipe in a hospital, every wire in a data center. Somewhere upstream, a distributor priced it, quoted it, and got it on the truck. The industry moves $8 trillion a year, and most of it still runs on phone calls, spreadsheets, and 30-year-old software.
Every HVAC unit installed, every pipe in a hospital, every wire in a data center. Somewhere upstream, a distributor priced it, quoted it, and got it on the truck. The industry moves $8 trillion a year, and most of it still runs on phone calls, spreadsheets, and 30-year-old software.
Every HVAC unit installed, every pipe in a hospital, every wire in a data center. Somewhere upstream, a distributor priced it, quoted it, and got it on the truck. The industry moves $8 trillion a year, and most of it still runs on phone calls, spreadsheets, and 30-year-old software.
$8T
$8T
$8T
Wholesale distribution, annually
Wholesale distribution, annually
Wholesale distribution, annually
Wholesale distribution, annually
35–50%
35–50%
35–50%
Of sales won on response time alone
Of sales won on response time alone
Of sales won on response time alone
Of sales won on response time alone
41%
41%
41%
Of the trades workforce retires by 2031
Of the trades workforce retires by 2031
Of the trades workforce retires by 2031
Of the trades workforce retires by 2031
Our story
Our story
Our story
How we got here
How we got here
How we got here
How we got here
2023
2023
2023
Founded
Founded
Founded
Distro starts with a thesis: wholesale distribution runs on tribal knowledge & processes, and AI can help.
Distro starts with a thesis: wholesale distribution runs on tribal knowledge & processes, and AI can help.
Distro starts with a thesis: wholesale distribution runs on tribal knowledge & processes, and AI can help.
Early 2023
Early 2023
Early 2023
A year in the field
A year in the field
A year in the field
Before writing software, we spent a year inside HVAC, plumbing, electrical, and industrial distributors to learn how the work actually happens.
Before writing software, we spent a year inside HVAC, plumbing, electrical, and industrial distributors to learn how the work actually happens.
Before writing software, we spent a year inside HVAC, plumbing, electrical, and industrial distributors to learn how the work actually happens.
Mid 2023
Mid 2023
Mid 2023
Joined Y Combinator
Joined Y Combinator
Joined Y Combinator
Backed by YC to build the AI sales platform for distribution.
Backed by YC to build the AI sales platform for distribution.
Backed by YC to build the AI sales platform for distribution.
Late 2023
Late 2023
Late 2023
New Palo Alto HQ
Established as the leading AI platform for distributors, now at the heart of Silicon Valley.
Established as the leading AI platform for distributors, now at the heart of Silicon Valley.
Established as the leading AI platform for distributors, now at the heart of Silicon Valley.
Real world insights
What a year inside distributors taught us.
What a year inside distributors taught us.
What a year inside distributors taught us.
What a year inside distributors taught us.
Meet reps where they are
Meet reps where they are
Meet reps where they are
Reps shouldn't have to change how they work to get value from Distro on day one. The platform has to be intuitive and easy to use, so adoption comes naturally across every experience level.
Reps shouldn't have to change how they work to get value from Distro on day one. The platform has to be intuitive and easy to use, so adoption comes naturally across every experience level.
Reps shouldn't have to change how they work to get value from Distro on day one. The platform has to be intuitive and easy to use, so adoption comes naturally across every experience level.
The real experts are the boots on the ground
The real experts are the boots on the ground
The real experts are the boots on the ground
Most of Distro's features started as a complaint from a rep. A counter person showing us a desktop spreadsheet they use to find part numbers their ERP can't or an estimator buried in PDF takeoffs. Each next thing we build is based on whatever they're working around.
Most of Distro's features started as a complaint from a rep. A counter person showing us a desktop spreadsheet they use to find part numbers their ERP can't or an estimator buried in PDF takeoffs. Each next thing we build is based on whatever they're working around.
Most of Distro's features started as a complaint from a rep. A counter person showing us a desktop spreadsheet they use to find part numbers their ERP can't or an estimator buried in PDF takeoffs. Each next thing we build is based on whatever they're working around.
Enhance, don't replace
Enhance, don't replace
Enhance, don't replace
The human element is the key to a distributor's value-add to their contractor customers. Your best inside sales reps aren't order-takers. They're trusted advisors. The technology should make them better, not make them unnecessary. We're building Iron Man's suit, not the Terminator.
The human element is the key to a distributor's value-add to their contractor customers. Your best inside sales reps aren't order-takers. They're trusted advisors. The technology should make them better, not make them unnecessary. We're building Iron Man's suit, not the Terminator.
The human element is the key to a distributor's value-add to their contractor customers. Your best inside sales reps aren't order-takers. They're trusted advisors. The technology should make them better, not make them unnecessary. We're building Iron Man's suit, not the Terminator.
Effortless onboarding & ERP
Effortless onboarding & ERP
Effortless onboarding & ERP
Your IT team has enough projects. Distro integrates with your existing ERP, fits into your current systems, and starts working without a six-month implementation. We support major distribution ERP systems including Infor, Epicor, Prophet 21, and more.
Your IT team has enough projects. Distro integrates with your existing ERP, fits into your current systems, and starts working without a six-month implementation. We support major distribution ERP systems including Infor, Epicor, Prophet 21, and more.
Your IT team has enough projects. Distro integrates with your existing ERP, fits into your current systems, and starts working without a six-month implementation. We support major distribution ERP systems including Infor, Epicor, Prophet 21, and more.
"I'm a technologist. The job isn't to build a feature and call it done. It's to keep evolving with AI alongside our customers. The day we stop learning at the counter is the day we stop being useful."
"I'm a technologist. The job isn't to build a feature and call it done. It's to keep evolving with AI alongside our customers. The day we stop learning at the counter is the day we stop being useful."
"I'm a technologist. The job isn't to build a feature and call it done. It's to keep evolving with AI alongside our customers. The day we stop learning at the counter is the day we stop being useful."
"I'm a technologist. The job isn't to build a feature and call it done. It's to keep evolving with AI alongside our customers. The day we stop learning at the counter is the day we stop being useful."
Jason Sullivan
Jason Sullivan
Founder & CEO, Distro
Founder & CEO, Distro
Who we are
A team with a deliberate mix of backgrounds.
We don't have a marketing department. We have operators, founders, engineers, and industry insiders. All on the same product, in the same room, talking to the same customers.
01
Operators from inside the industry
02
Multi-time founders
03
Best-in-class AI engineers
04
Distribution insiders
Complete Platform, Not Point Solutions
Other tools solve one problem. Order entry here. Back office there. Distro does everything, and it all works together. Quote a complex system in QuoteTech, process the RFQ through AutoBid, answer questions with RepBot, and manage the invoice through AP Invoicing. One platform. One integration. One partner.
Distribution DNA
We're not retrofitting generic AI for distribution. Our team has spent thousands of hours in branches, at counters, and on calls with your reps. Every feature, every workflow, every AI model is built for how distributors actually work.
Real ERP Integration
"Integration" shouldn't mean CSV exports. Distro maintains live, two-way sync with Prophet 21, Eclipse, Infor, and other leading ERPs. Your data stays accurate. Your workflows stay fast.
Agentic AI That Acts
Distro doesn't just suggest. It executes. Our AI agents process quotes, enter orders, match invoices, and post transactions. Your team approves. The AI does the work.
Measurable ROI
We partner with leadership to define success metrics, drive adoption, and measure results. This isn't a software purchase. It's a transformation partnership.
Complete Platform, Not Point Solutions
Other tools solve one problem. Order entry here. Back office there. Distro does everything, and it all works together. Quote a complex system in QuoteTech, process the RFQ through AutoBid, answer questions with RepBot, and manage the invoice through AP Invoicing. One platform. One integration. One partner.
Distribution DNA
We're not retrofitting generic AI for distribution. Our team has spent thousands of hours in branches, at counters, and on calls with your reps. Every feature, every workflow, every AI model is built for how distributors actually work.
Real ERP Integration
"Integration" shouldn't mean CSV exports. Distro maintains live, two-way sync with Prophet 21, Eclipse, Infor, and other leading ERPs. Your data stays accurate. Your workflows stay fast.
Agentic AI That Acts
Distro doesn't just suggest. It executes. Our AI agents process quotes, enter orders, match invoices, and post transactions. Your team approves. The AI does the work.
Measurable ROI
We partner with leadership to define success metrics, drive adoption, and measure results. This isn't a software purchase. It's a transformation partnership.