Tariffs Are Squeezing Distributors

Jason Sullivan

Founder & CEO of Distro

Published:

Sep 2, 2025

Illustration of a warehouse with text saying, "Tariffs squeeze distributors."
Illustration of a warehouse with text saying, "Tariffs squeeze distributors."

As of August, new tariffs, some as high as 50%, are landing and hitting wholesalers and distributors where it hurts most: inventory costs, margins, and the speed of quoting. Economists warn that after an initial buffer, the real price hikes are starting to bite. Both businesses and consumers are beginning to feel the squeeze.

Distributors Are Feeling the Pressure

Inventory & Sourcing Costs: If you stockpiled early, that shield is fading. Landed costs are rising, whether you import directly or buy through OEMs. Tariff-driven inflation across the supply chain is unavoidable.

Margin Compression: Tight gross margins leave little room. Even modest tariff increases can erode profitability quickly. Absorb the costs and profits fall. Pass them along and customers may walk.

Customer Relationships: Unstable pricing frustrates customers and puts relationships at risk. Contractors and resellers expect clarity. Being transparent with customers goes a long way.

Operational Complexity: Sales teams are juggling renegotiated supplier agreements, shifting quote templates, and fluctuating pricing. That creates friction exactly where Distro exists to smooth things.

Industry Exposure Varies: Sectors like HVAC, plumbing, electrical, MRO, and industrial equipment are especially vulnerable because of heavy import exposure. Others with more domestic sourcing may fare a little better, but still feel the upstream cost pressure.

How Tariffs Ripple Through Quotes

Behind-the-scenes challenges: Counter and inside sales reps are re-keying prices, running new margin math, and recalibrating bundles manually while the clock ticks. The result is slower quotes, friction at the counter, and missed upsell opportunities.

Margin leaks accelerate: Errors aren’t just costly; they can wipe out already thin margins when costs change so rapidly.

Customer trust weakens: Confusion over sudden price changes or inconsistent quotes undermines relationships that took years to build.

It’s a perfect storm unless you have the right tools in place.

How Distro Helps in a Tariff-Driven Economy

Here’s what sets Distro apart when pricing shifts and tariffs disrupt business:

  1. Instant, Accurate Product and Margin Knowledge
    Every quote pulls from real-time data: ERP pricing, inventory, product specs, supplier terms, and tariff-adjusted costs. One interface. No chasing data across multiple systems.

  2. Rapid Repricing and Bundling
    Distro streamlines quoting and helps protect margins. Automated upsell prompts, smarter bundles, and substitution options make sure no opportunity is missed.

  3. Consistent, Trust-Building Communication
    When prices change, updates flow to every rep immediately. That keeps your team confident and your customers informed.

  4. Operational Agility Without Extra Training

    New supplier agreements, price surges, or product imports update once and flow everywhere from counter, inside sales, to eCommerce, all without retraining.

  5. Visibility for Leadership
    Distro highlights tariff-impacted SKUs, shows where margin is slipping, and helps leaders decide how to respond with confidence.

A Real-World Example

One HVAC distributor used to spend 20–30 minutes building a quote. Reps would re-key data from spreadsheets, check multiple supplier sites for specs and certificates, and manually recalculate margins when tariffs shifted. With Distro, the process now takes only minutes.

New hires are able to produce accurate, compliant quotes in their first week. Seasoned reps have reclaimed hours once lost to spreadsheets and rework. Even as supplier costs moved, quoting stayed fast and consistent, helping the distributor protect margins and preserve customer trust during a volatile period.

The Bottom Line

Tariffs are reshaping distributor economics. They are raising costs, squeezing margins, and complicating every quote.

With Distro, you stay ahead of the disruption:

  • Quote quickly, even when prices change.

  • Protect margins with accurate, real-time insights.

  • Keep reps selling, not recalculating.

  • Maintain customer trust through clear and consistent communication.

AI gives distributors an unprecedented chance not just to manage today’s problems, but to speed up the way they work and grow. The ones who move first will build a lasting competitive edge.

Written by:

Jason Sullivan

Founder & CEO of Distro

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Schedule a conversation with our founder and CEO

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